The scales have tipped. According to a new report from data firm Graphite, more article-length content on the internet is now created by AI than by humans. This historic milestone was hit in November 2024, and the web has settled into a new normal where the two sources exist in near-equal measure.
The boom traces directly back to the public release of ChatGPT in late 2022, which ignited the explosion of generative AI content throughout 2023.
But in a major plot twist, our digital gatekeepers are still Team Human.
Graphite’s analysis of Google’s search results reveals a strong bias: 86% of the top-ranking articles are written by people, while only 14% are AI-generated. Even AI chatbots are in on it—tools like ChatGPT and Perplexity get 82% of their citations from human-authored sources.
So, while AI is great at filling the web, it’s not yet as good at earning trust. As UCLA professor Stefano Soatto told Axios, the reality is now “more of a symbiosis than a dichotomy.” The race for quality and authority is far from over, and for now, humans are still in the lead.
